Think there are unique challenges to selling a condo on your own? You’re right, but the key to the sale of any property is recognizing the challenges and opportunities the particular property presents.
With a condo, you have a great opportunity to market to a ‘captive audience’ right in your building or complex! Who is the best candidate to buy your condo? Someone in your building or complex who knows the condo well and may have a family member, friend, or business contact waiting for a unit just like yours.
It starts with a great sales flyer. When you create your listing on the Private Sale Partners website, you can print a fantastic, automatically generated one-page flyer detailing the best attributes of your condo. Be sure to start your property description with an opener that identifies your positive reasons for selling, whatever that may be. State that you’ve been transferred to Chicago, or retiring to Tahiti. The point here is to convey only positives and remove any fear or negative reasons for your move! If your reason for moving is negative, simply start your description with the positive aspects of the unit.
Be sure to identify the unique aspects of your unit. Maybe your living room faces west and the sunset is amazing, or the breakfast nook gets the morning light, or you’re located a short walk from town or the train station. Get the point? Take great photos and make copies to illustrate your unit’s best features. Be sure to add color copies of these to your flyer when you print it.
Include all your contact info, or better yet, let Private Sale Partners take the calls for you with our Home Sales Hotline.
Now your challenge is to get one flyer in the hands of every owner in your complex and the other condos in your neighborhood! The simplest way would be to slip one under the front door of every condo in the neighborhood. Start at the top floor and work your way down. You might consider paying a doorman, property manager or even another resident to deliver your flyer or even pay to mail it to every household in the neighborhood. The cost to get the flyer into the hands of your neighbors will be nominal when you consider the savings you’ll realize in selling without an agent.
You may not be able to display the Private Sale Partners lawn sign on the grounds or outdoors near the condo property, but you can look into displaying your flyer, contact information and the Private Sale Partners eye-catching sign in the clubhouse before or after a social event. Or why not host an event like a wine and cheese social yourself around the pool or clubhouse or an event right in your unit! Invite neighbors to bring friends, display your marketing materials and our eye-catching sign! And don’t forget to post your flyer on bulletin boards in common areas like the mail room, the barbeque pit, the salon or gym.
Consider offering a ‘bounty’ to anyone who brings you an interested buyer! Quietly approach the doormen or the superintendents of area buildings. Make a deal with salon stylists or the neighborhood barber. Most of these people would love to make some money by displaying your sales flyer and telling customers about your unit.
Next, distribute your flyer to every business within walking distance of your condo. Don’t pass by the small business owner with only two employees. She may have to travel 20 miles a day to open the shop. Living a block away from work might be very appealing to her.
If you have any large companies within a few miles, they are also great prospects. Get to the human resources people as they may have bulletin boards for display opportunities as well or a new employee moving into the area. Your unit may be a perfect fit.
If you community has a local newspaper, you must run some advertising. Be sure to look at our classified ad partner to see how you can get significant savings on an ad in local newspapers.
There is no real estate agent on the planet who can do more to market your property than you. And best of all, if you do it, you’ll save thousands of dollars in commissions.
